In 2024, US donors contributed more than $3.1B in 24 hours. For nonprofits, it’s the unofficial kickoff to year-end giving. Here are seven proven ways to make the most of Giving Tuesday.
1. Activate Champions Early
Recruit supporters in October. Provide them with fundraiser pages, toolkits, and email and social templates.
2. Set a Bold, Public Goal
Ambition drives urgency. For example, $50,000 in 24 hours. Display live totals on your event page.
3. Launch Peer-to-Peer Pages
Every Champion fundraiser taps into new donors. One fundraiser can add 10+ supporters.
4. Leverage Social Media Challenges
TikTok and Instagram Reels are ideal. For example, a “$5 for 5 push-ups” challenge with a donation link.
5. Offer Matching Gifts
Partner with corporates for matches, and promote them heavily.
6. Go Live
Livestream fundraising progress. Feature Champions, thank donors, and invite last-minute gifts.
7. Build Momentum Beyond Giving Tuesday
Use Giving Tuesday as the kickoff for a six-week year-end campaign.
The Boston Marathon Giving Day playbook shows urgency works. With Champions activated and live updates, $1.87M was raised in 24 hours.