According to Giving USA, 30% of annual giving happens in December, with 10% in the last three days alone. And in the UK, an estimated £2.8 billion was given in November and December 2024. At GivenGain, we help nonprofits and Champions turn this urgency into record-breaking campaigns.
December Fundraising Playbook
1. Launch with Giving Tuesday
Use late November as your kickoff.
2. Segment Your Audience
Tailor asks for alumni, corporates, and grassroots donors.
3. Highlight Tax Deadlines
Remind donors that December 31 is the final date for deductions.
4. Promote Recurring Giving
Convert seasonal donors into monthly supporters.
5. Diversify Payment Options
Offer cards, wallets, crypto, and DAFs.
6. Share Year-in-Review Stories
Show donors the tangible impact of 2025.
7. Stewardship Is Everything
Send thank-you notes and prepare a January follow-up. Charities that followed up with Boston Marathon Giving Day donors saw higher retention when December rolled around, proving stewardship is key.
Ready to finish strong? Launch your December campaign with GivenGain.